# Marketing strategy

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Our marketing strategy is twofold: initially focusing on attracting both competitive and casual gamers within the web3 community, followed by tailored campaigns aimed at traditional gamers. This dual-phase approach is designed to bridge the gap between the innovative world of web3 gaming and the established realm of traditional gaming, fostering a unified gaming community.

Versus-X will engage in a variety of marketing activities to attract a diverse community, including but not limited to:

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**Content creator marketing** – Versus-X has high potential for exciting streamer content through the natural exciting factor of sports and the possibility of high stakes wagering.

**Community partnerships** – Versus-X provides custom game environments for web 3 communities allowing members to wager using native token.

**Token integration partnerships** – 3rd party tokens will be integrated in the Versus-X ecosystem which increases wagering volume and comes with co-marketing campaigns targeting users of 3rd party tokens.&#x20;

**Paid advertising** – We believe a certain level of traditional, web2 advertising is necessary mainly to capture non-crypto-native mobile gamers.

**Sign up bonuses** - Versus-X will introduce the proven model of offering sign up bonuses, letting players get a taste of the exciting world of in-game token wagering.&#x20;